Well, I've had my first experience dealing with a major corporation and come away only slightly battered. It seems The Radio Systems Corporation has a trademark on the term "Guardian" when talking about pet products. They felt our little Guardian Pet Tag unjustly infringed upon their rights and sent along a cease and desist letter.
Where is the love, Radio Systems? I'm just a little fella trying to make a go in the world, to provide a unique product, to help my clients solve problems. And here you are trying squash innovation and snappy naming, all in the name of trademarks. Are you afraid that your usb tag is going to killed by something better looking, half the price, more powerful and easier to use? You should be scared! Shame on you....
Actually, in all seriousness, I understand their legal concern. If you've got a properly executed and defendable trademark, you need to defend it, especially if the offending party operates in the same space. Both I and my legal counsel looked around and felt we'd be okay with Guardian Pet Tag trademark. We weren't. So, I did what all budding entrepreneurs (i.e., poor) do in the face of an expensive and drawn out discovery process and battle - folded like a wet paper bag.
So, I've got a challenge and would like your help. I've got to come up with a new name for the Guardian Pet Tag but quick. Shoot me a note at cole at petsummary dot com or reply to the comments below with your ideas.
Take care out there! Big Corp might be knocking on your door soon!!!
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